Wednesday, April 29th, 2015

The MusicNext Forum Track: Salon III

2:15 PM - 3:30 PM - Live Webcast from this Room

Live Music - Blowin’ Minds on the Net!  Engagement in a Fractured World: Live Streaming & How Brands Reach and Engage

Brian Anderson, Music Sponsorships, YouTube

Hank Neuberger, President, Springboard Productions

Tim Spengler, Former President of Content Marketing and Revenue Strategy, Clear Channel Media and Entertainment

Allen Sanford, co-founding Partner/Officer, and Chairman of the Board at IROCKE

Morgan Margolis, President and CEO, Knitting Factory Entertainment

John J. Petrocelli, CEO, Bulldog Digital Media, Moderator

dollars of media spend around the world. He was a senior executive at IPG for nearly two decades holding positions of increased responsibility since 1993. Spengler was also a key architect of the MAGNA Consortium, launched in 2013, with a like-minded group of media companies including A+E Networks, AOL, Cablevision, Clear Channel Media and Entertainment, ESPN, and Tribune; together the group is committed to testing new models, applying data and technology to evolve and streamline the ways media is transacted and drive the industry forward.  Previously he was President, North America for Initiative, one of IPG’s three worldwide media networks. Under his leadership, Initiative consistently delivered strong financial performance and was named U.S. Media Agency of the Year in 2008 by both Advertising Age and Adweek magazines. This success was drawn from the more than 20 new clients he helped secure in his four-year tenure as agency President.  Spengler currently sits on the Board of Directors for leading industry organizations HRTS and NATPE. He is also on the advisory board of emerging media companies Mandalay Digital and IgnitionOne. He has been recognized as TV Week’s Media Executive of the Year, an Advertising Age Media Maven, and an Adweek Media All-Star. He began his career with NW Ayer in the national broadcast department in 1986. Tim received his Bachelor of Arts from Washington University in St Louis, Missouri. He makes his home in suburban Connecticut with his wife and three children.


Hank Neuberger, President, Springboard Productions:  Founder of Springboard Productions, Grammy-winning Producer, and the Supervisor of Broadcast Audio for the annual Grammy Awards telecast.  Producer of live multi-channel Music Festival Webcasts since 2005, including in 2013:  Coachella, Bonnaroo, Lollapalooza, Outside Lands, and Austin City Limits Festivals.  Producer of HD broadcasts for Palladia, AXS, Fuse, Vevo, and PBS featuring artists including Arcade Fire, Kanye West, The Dave Matthews Band, Kaskade, Nine Inch Nails, Pearl Jam, Kings of Leon, John Fogerty, Phish, and Muse, among many others.


Allen Sanford, co-founding Partner/Officer, and Chairman of the Board at IROCKE (, operates within the independent side of the music business, and was one of the first music venue owners in the United States to stream live concerts nightly.  He has produced 1000+ live streamed music experiences from his venue and other productions in the last 7 years, working with artists across the board ranging from Jimmy Buffet to NOFX to Amos Lee.  As the first Justin.TV (now Twitch) music beta partner in 2008, Allen's early digital pioneering of the live digital performance ultimately fueled the birth of what Forbes' called the ultimate source for discovering and watching live streaming concerts online (Forbes, July 2013), and is working to enable what Roger McNamee (Elevation Partners) calls "the first new music product since MTV."  In addition to IROCKE, Allen has founded, owned and/or managed 12 businesses in the music-food-wine sphere, and still owns/oversees 6 properties in his portfolio that exceed $13m annual revenue.


Brian Anderson leads live music festival sponsorships at YouTube including Coachella, Global Citizen, and TBA others in 2015 that will bring hundreds of amazing performances and fresh new viewing experiences to millions of music lovers. His past festival projects have included Coachella 2013 and 2014, TomorrowWorld 2013 and 2014, and Lollapalooza, Bonnaroo, and Austin City Limits in 2012. He helps major brands make real connections with fans through concert webcasts and custom music programs that leverage Google tools and technologies to create innovative and interactive live and on-demand music experiences. Brian’s been at Google for 4 years, and before that led sales development for the western region at Bloomberg BusinessWeek. Prior to that he worked at McGraw-Hill, A.D.D. Marketing, Real Detroit Weekly, and interned at Psychopathic Records. Follow him @HeyyyBA


Morgan Margolis, President and CEO, Knitting Factory Entertainment: From growing up within a dedicated show business household to becoming the CEO of an ever-expanding entertainment corporation, Morgan Margolis has been on a long journey that continues to move forward and upward. Born and raised in New York City, Margolis earned his BA at Stony Brook University. Margolis produced two critically acclaimed documentaries: THE WALK, which premiered at Sundance in 2001, and MODERN WARRIORS, released by Lionsgate in 2002. At the beginning of 2000, Margolis signed with Knitting Factory Entertainment (KFE) as Operations Manager at the newly opened Knitting Factory Hollywood. At the time, KFE’s enterprises included the Hollywood venue, a well-known Manhattan avant-jazz club and a catalog of independent music on the Knitting Factory label. “At Knitting Factory Los Angeles, simultaneously managing three rooms seven nights a week at three different capacities and variable music genres really prepared me for anything tossed my direction,” notes Margolis.  “It was a constant state of organized chaos.” Margolis took over as Vice President of West Coast Operations as the company expanded to the Pacific Northwest, where KFE opened concert houses in Boise, Idaho, and Spokane, Washington, and also produced tours and concerts at other high-capacity venues throughout the nation. After successfully running Pacific Northwest operations, Margolis was promoted in 2007 to Vice President of National Operations. Within a year, Margolis was named CEO of Knitting Factory Entertainment. Since then, he has continued to guide the company as it continues to grow as a record label, a collection of event venues and restaurants, a promotion and artist management division, a lifestyle and retail apparel line, and most recently, a filmed entertainment division producing movies, TV and online programming. Knitting Factory produced the Tony-Award winning, Grammy-nominated musical “FELA!” based on KFE-produced musician and Afrobeat godfather Fela Kuti. That show became a kernel of KFE’s first theatrical film, the Oscar-nominated Alex Gibney’s FINDING FELA, which had a theatrical, digital and DVD/BD release last summer and fall from Kino Lorber Entertainment. Knitting Factory Entertainment also served as Executive Producer of the TV show Rock City Los Angeles, which premiered in December 2013; as a co-producer of the film/DVD documentary NON STOP featuring gypsy punk stars Gogol Bordello; and several TV/web series in production, including Drive Time, which takes host Juliette Beavan (lead singer of the band 8MM) on a ride-along with today’s emerging new artists. The label has also partnered with Partisan Records, a Brooklyn-based indie label specializing in artists such as Heartless Bastards, Gypsy Kings, Deer Tick, Mountain Man, Middle Brother, Phox, Sylvan Esso, Wyches, Eagulls. and Sallie Ford and The Outside. Knitting Factory Management’s artists include Chop and Quench (the Fela band), Jose Gonzalez, Junip, and Wye Oak, as well as up and coming indie artists ranging from Dana Leong to The Knitts and Prima Donna.


John Petrocelli is a leader in the digital media industry with a deep and vast knowledge of the digital distribution of premium content and the digital media and video ecosystem. John has been instrumental in helping major media companies establish optimal strategies to both distribute and monetize their content for over 15 years. These companies and brands include: NBA, NHL, NBC/Universal, Discovery, Disney, Sony, YouTube/Google, American Express, Nokia, VEVO, MTV, EMI, Universal Music Group, Microsoft and music icon/Rock and Roll Hall of Famer, Prince.  He founded Bulldog Digital Media, a premium digital video, execution, and implementation company that specializes in digital media and premium live streaming video content experiences to provide reach, engagement and ROI for all stakeholders looking to present optimized video content engagements to users on all connected device platforms. His expertise on how to optimize premium content using industry vetted and tested technologies, scalable tools and relationships with the world’s leading distribution and content platforms separates Bulldog Digital Media from all other digital media companies.  John has a deep understanding of digital music, having created Prince’s digital strategy that earned Prince a Webby Award, a Webby Lifetime Achievement Award and a Billboard Award for Best Use of Technology by an Artist.  Previously John was Vice President of Sales and Business Development of AEG Digital Media, the digital media services division of AEG after selling his company, Incited Media where he served as CEO, to AEG in 2009.  He singlehandedly grew AEG Digital Media to become the leading provider of managed webcasting and live streaming services in the digital media industry today including a multi-million dollar services agreement with Google. At AEG he executed services agreements to enable The Grammys, The Oscars, Coachella, Bonnaroo, Austin City Limits, Lollapalooza, American Express’s Unstaged series on YouTube and VEVO, the Royal Wedding, the MTV VMA’s, the E3 conference and live streaming events for brands like HP, Hyundai, Oracle, Heineken, Pepsi, Coke, Dell, AMD and Mars.Today Bulldog Digital Media works with companies that include Verizon, Taco Bell, Delta, Ustream, Superfly Presents, Procter and Gamble, and SONY.  John maintains trusted relationships with decision makers for any live content experience and is connected to every stakeholder in the live event ecosystem.

Tim Spengler, Former President of Content Marketing and Revenue Strategy, Clear Channel Media and Entertainment:  Tim Spengler is the former President of Content Marketing and Revenue Strategy for Clear Channel Media and Entertainment (CCM+E). In this role, Spengler utilizes CCM+E's array of multi-platform assets to develop new and innovative media and advertising opportunities, building additional value for CCM+E marketing partners by creatively packaging all of the company’s assets. In addition, Spengler focuses on advertiser and industry trends to drive new ad products and deployment of CCM+E revenue resources.  Prior to this position, Spengler served as the Worldwide Chief Executive Officer for MAGNA GLOBAL, the strategic media investment and intelligence arm of IPG Mediabrands responsible for $32 billion