Tuesday, October 21st

12:30 PM - 1:45 PM

Track III: Poolside Tent I

Original Internet TV - The Cross Platform Explosion

Larry Tanz, CEO, Vuguru

Geoffrey Long, Technical Director & Research Fellow,  USC's Annenberg School for Communication and Journalism

David Neyman, Head of Creative Partnerships and Video Content Development, POPSUGAR Studios

Ron Bloom, Chairman, Founder and CEO, BITESIZETV

James (Jimmy) Yaffe, Chief Strategy Officer, Ziff Davis

Mariana Danilovic, CEO, hollywood portfolio, Moderator

TV show. A leader in content creation and talent procurement, David specializes in developing and executing branded entertainment programs. Prior to joining POPSUGAR, David served as the Head of Spin Productions at SpinMedia (formerly known as BUZZMEDIA), where he developed and executive produced brand marketing video campaigns for clients.


Ron Bloom is a leading innovator in digital entertainment and the Founder, Chairman and CEO of BiteSizeTV, The Entertainment Network for New Hollywood. He has guided the company from a start up to becoming the only independent, fully integrated Premium Video Entertainment Network, with six networks producing over 500 episodes of fresh entertainment every month from the world’s first live, street-side studio on the corner of Hollywood & Vine. With its recent licensing deal with Fox Television, BiteSizeTV has become the first digital studio to directly license existing programming to a tier 1 traditional network. Prior to BiteSizeTV, Bloom was the co-founder and CEO of online video network Mevio. Bloom guided Mevio’s production and development, as well as the company’s advertising and distribution efforts, in the process growing the company to delivering over one billion streams of entertainment every month to an audience of millions. In his role, Bloom developed marquee partnerships with companies ranging from British Telecom to Apple and Sirius Satellite Radio. He was an original investor in the company and added additional capital from blue chip investors, including venture firms Kleiner Perkins, Sequoia Capital and Sherpalo Ventures, DAG and Crosslink Ventures. He is often referenced as the Ron Bloom Bio 2014 2 author of the media industry's 5/50 Theorem and Fart's Law of consumer technology adoption. Prior to Mevio, Bloom led the Company PodShow, and was a key contributor to the development and commercialization of Podcasting, leading the Company through its evolution, culminating in a deal with Steve Jobs that led to the adoption of podcasting and incorporation of Podshow’s programming into Apple’s iTunes framework. A serial entrepreneur and experienced manager in both the private and public sectors, Bloom has founded and operated a range of companies, including Think New Ideas, the legendary Internet Company that launched online entertainment with the Grammy Awards of 1995. As a founding partner of THINK, Bloom developed the company's strategy and market positioning, leading the company to its IPO and forward to become one of the largest and most successful interactive marketing and e-business providers in the world. He helped to build the Company to over 500 employees working out of 8 offices in the US and abroad, culminating in the sale of the company for an estimated $400 million. A respected technology and media executive, consultant, speaker and author, Bloom has provided entertainment, branding and technology strategy for a broad range of Fortune 1000 clients including AOL, Time Warner, AVON, IBM, Oracle, Chrysler, Ford, BellSouth, DuPont, Nortel, Continental Airlines, Gillette, Microsoft, Omnicom and Procter and Gamble. Prior to success on the internet, Bloom was a successful musician, songwriter and producer. Ron Bloom has received numerous awards and accolades for the development of some of the most innovative websites, campaigns, music, technology and e-commerce solutions in the world. He was named "oneto- watch" by AdWeek in January 2006. He has been selected as one of "New York's Top 100 Internet Industry Executives", and his company was named "Interactive Agency of The Year". He most recently received the 2014 Urban Entertainers Innovator Award from Ernie Singleton and Salute 2014.


James (Jimmy) Yaffe, Chief Strategy Officer, Ziff Davis:  As Chief Strategy Officer, James Yaffe oversees M&A, strategy and monetization across our portfolio of digital brands.  Yaffe co-founded FUEL:M+C (Media + Commerce), an  early state investor in digital media and commerce companies, including Maker Studios (sold to Disney), Bureau of Trade (sold to Ebay), and StyleSaint. Previousl,y Yaffe was a partner in Terry Semel’s Windsor Media, which made investments in Square, Jagex and Scopley, among others. Yaffe helped state the corporate consulting practice at the Endeavor Talent Agency. He also led Endeavor’s media and technology practice and expanded platform and content development opportunities with artists and corporate clients. James started his career at BBDO in New York. James is currently on the Board of The Yaffe Center for Persuasive Communications at the University of Michigan. He received a Bachelor of Arts degree in economics, marketing and communications from the University of Michigan.


Geoffrey Long, Technical Director & Research Fellow:  Geoffrey Long is a storyteller, scholar, designer and consultant exploring transmedia experiences, emerging entertainment platforms and the future of entertainment. Having previously been the Lead Narrative Producer for Microsoft Studios (where his projects included the Xbox One, SmartGlass, Quantum Break, Adera, Ryse, and Halo), in a think tank under Microsoft’s Chief Experience Officer and its Chief Software Architect, a researcher and Communications Director for the Singapore-MIT GAMBIT Game Lab, a magazine editor and an award-winning film producer, he now serves as the Technical Director and a Research Fellow for the Annenberg Innovation Lab at the University of Southern California.  Long is an alum of the MIT Comparative Media Studies program, an FoE Fellow with Futures of Entertainment, and a co-editor of the Playful Thinking book series from MIT Press. His writing has appeared in the extended edition of Spreadable Media by Jenkins, Green and Ford; The Comics Journal’s Guttergeek; and the Journal of Transformative Works and Cultures. His white paper How to Ride a Lion: A Call for a Higher Transmedia Criticism was published in 2011, and his MIT Master’s thesis, Transmedia Storytelling: Business, Aesthetics and Production at the Jim Henson Company was released in 2007. He has served on the editorial boards of Eludamos and the Journal for Transformative Works and Cultures, and he frequently speaks at such conferences as SXSW, the Game Developers Conference, the LA Film Festival, Storyworld, Transmedia Hollywood, Futures of Entertainment, SIGGRAPH, SCMS, and FuturePlay. His personal site can be found at www.geoffreylong.com.


Mariana Danilovic, CEO, hollywood portfolio:  Ms. Danilovic is the Founder and CEO of hollywood portfolio, an incubator and accelerator that develops and operates entertainment, digital media, and technology companies. Through hollywood portfolio, Ms. Danilovic launched and helped develop several digital media companies, and served as the President, CEO and Director of ultralivetv, serves on the Board of Directors of reframeit (observer), and the Board of Directors of Emerge Digital.   Ms. Danilovic was the EVP Business Development for NTN Buzztime, Inc. (AMEX:NTN) and Head of Business Development, Content Aggregation and Programming for MediaZone, broadband video company owned by NASPERS/MIH media conglomerate. She also founded and directed the Digital Media Incubator at KPMG LLP, which developed about two-dozen digital media companies. The companies Ms. Danilovic helped develop received institutional funding from KPCB, Sequoia Capital, Hummer-Winblad, Constellation Partners, Softbank, North Star Ventures, HP, and Intel.   Ms. Danilovic headed business development for Peter Guber’s Mandalay Entertainment and was on the management team of the venture fund at Sony Pictures Entertainment, investing in media companies worldwide. Ms. Danilovic also worked for Michael Milken’s Knowledge Exchange and at the Twentieth Century Fox International Television Group. She serves on the Board of Directors of C3, the Arts and Media Node of the Millennium Project, served on the Board of Directors of the Producers’ Guild of America, and is a member of the Academy of Television Arts and Sciences.   She previously served on the Board of Directors of Tim Draper’s Zone Club and was a member of former Los Angeles Mayor Richard Riordan's Digital Coast Roundtable. Mariana earned a Masters in Business Administration from the Anderson Graduate School of Management at UCLA, and a Bachelor of Arts in Mathematics, with a Minor in Biomedical Engineering from University of California, San Diego.

Day Two - SuperSession Day

Larry Tanz, Chief Executive Officer, Vuguru:  Larry has helped build Vuguru into a leading independent studio with a library of titles in worldwide distribution. He has an extensive background in film, television and digital media. Previous stints include six years as CEO of Matt Damon and Ben Affleck’s LivePlanet where he produced Project Greenlight, among other properties. He also served as an executive at AOL Time Warner and Mercer Management Consulting (now Oliver Wyman).


David Neyman, Head of Creative Partnerships and Video Development, POPSUGAR Studios: As Head of Creative Partnerships and Video Development for POPSUGAR Studios, David Neyman is responsible for creating and developing premium video content across all media platforms. POPSUGAR Studios regularly produces award-winning brand and native video content featuring 200 hours of original content produced annually, generating 50M monthly views, and a daily