Monday, April 27th, 2015

10:00 AM - 11:15 AM

Track I: Ballroom Terrace – Live Webcast from this Room

The Power of YouTube: Unlocking the Power of Programming, Premium Content and Advertising

Kai Hasson, Partner and Creative Director, Portal A

Adam Wescott, Partner/Co-Founder, Select Management Group

Chris Younger, Principal, Director of Strategy, Ayzenberg

Rebecca Donohue, Director of Digital Content & Social Media, Vin Di Bona Productions (VDBP)

Jody Stark, Senior Vice President, Global Commercial Strategy, Piksel

Khudor Annous, VP of Marketing & Promotions, Fullscreen

Tony Chen, CEO, Channel Factory

Mike Vorhaus, President, Magid Advisors, Moderator

conceptualizes and executes innovative campaigns to expand AFV's fan base in the digital space. In addition to AFV, she works hand in hand with AFV's syndication partnerships and with the brand managers for Petsami, VDBP's pet-centric YouTube channel. Under Donohue's oversight and with the help of her dedicated team, AFV's digital footprint has experienced healthy growth with significant increase across all social media platforms. Prior to her work with AFV Digital, Rebecca wrote original concepts and copy for Maker Studios, E!'s “Fashion Police” with Joan Rivers, LA Times Web Marketing among other  properties. Rebecca is also a seasoned stand-up comedian who has performed in 30 out of the 50 states, as well as abroad with Navy Entertainment. She has appeared on “Tough Crowd with Colin Quinn,” Comedy Central's “Premium Blend,” Logo's “One Night Stand Up” and a handful of Vh1's “Best Break ups,” “Awesome 90s,” “Worst Everything” type shows.

 

Adam Wescott, Partner/Co-Founder of Select Management Group:  Adam Wescott is an accomplished executive with more than ten years in the entertainment and digital industries. Most recently, Adam served as principal consultant and executive producer to Refinery29, Nylon TV, We Are The Mighty, Beauty TV, and more. Previously, Adam developed and executive produced the Google-funded Original Channel ‘u look haute’ featuring YouTube sensations Elle and Blair Fowler. As Vice President of Owned and Operated Properties for EQAL (acquired by EverydayHealth in Oct. 2012), Adam developed and ran editorial websites in partnership with Bethenny Frankel, Nick Cannon, Lauren Conrad and more. He spent four and a half years managing E! Entertainment and Style Network’s creation and distribution of online video and oversaw partnerships with YouTube, Hulu, iTunes, AOL and many others. Adam is an active member of Television Academy’s Interactive Media Peer Group and the International Academy of Web Television. He is a contributing author of YouTube Channels for Dummies (Coming 2015) and is YouTube-Certified in Audience Growth.

 

Chris Younger, Principal, Director of Strategy, Ayzenberg:  Chris Younger offers more than 18 years of experience developing clients that require marketing and advertising support. As a Principal of Ayzenberg Group, Chris’ oversees account management, strategic planning and business development groups in bringing to bear the agency’s advertising disciplines in developing comprehensive integrated campaigns. Prior to joining Ayzenberg, he was with Hamagami/Carroll, Inc. an awarding-winning consumer and corporate brand firm and Creative Solutions Group (CSG), a global consumer marketing agency where he developed and managed campaigns for clients such as Amgen, Disney, Coca-Cola, Lego Inc., Sony Pictures Entertainment and Universal Studios. Chris graduated from The Ohio State University with a Bachelor of Arts Degree in Communications

 

Kai Hasson is the Creative Director of Portal A, a creative studio based in San Francisco and Los Angeles that develops, produces and distributes video built for the web.  Kai is responsible for leading Portal A's creative output, from concept ideation to direction to post-production. Kai often directs Portal A's projects, including YouTube Rewind 2013 which has been viewed nearly 100 million times. Before Portal A, Hasson worked for Current TV, where he created strategies for the distribution of original online content.   Kai grew up in Berkeley, CA and is an alumnus of Yale University

 

Jody Stark, Senior Vice President, Global Commercial Strategy, Piksel:  Jody is responsible for global commercial and strategic activity including sales, marketing and partnerships for Piksel. Jody works very closely with AT&T in particular, guiding business direction and product implementation for its U-verse service. Jody has over 15 years of experience across the mobile, media, technology and financial services sectors. He is an expert both in building global media companies from the ground-up and in leading within major organizations, having held prominent management roles at companies such as Verizon, Sony, and Liberty Global. Throughout his career, Jody has been at the forefront of product creation and helped to build some of the world’s most popular and profitable apps within their market segment. His profile as a recognized expert on the digital media landscape has drawn interest from many notable publications including CNBC, Bloomberg, The Wall Street Journal and Variety to name a few.

 

Mike Vorhaus, President, Magid Advisors: Founded the Magid Internet and New Media research and consultation practice in 1995, with AOL and Excite as his first two clients. Mike’s team has completed over 2,500 engagements with over 100 Internet clients. Mike began the Magid Gaming Practice in 2001 with EA and Sony Online as his first two clients. The Magid Game Practice now works with most of the major game publishers. Mike provides research and consulting services to a number of major traditional media companies in regard to their new media initiatives, as well as consulting a number of leading Internet and gaming companies. He has also provided advice to venture capital and private equity firms in regard to investments in the media space. Mike has been involved in strategic and tactical consulting, including the launch of new services and programming, as well as development and implementation of online and offline marketing programs. Mike has also been extensively involved in video and PC gaming strategies for a number of our companies, as well as the development of game concepts. Mike has consulted on a number of film projects such as You’ve Got Mail and The Matrix. He holds a B.S. in psychology and sociology from Wesleyan University and has worked as a fundraiser and transfer of technology officer at the California Institute of Technology and the University of California. Mike also worked for the U.S. House of Representatives, The U.S. Senate, and for two Administrations in the White House.

 

 

 

Rebecca Donohue, Director of Digital Content & Social Media, Vin Di Bona Productions (VDBP): producers of “America's Funniest Home Videos,” the longest-running, primetime entertainment show in the history of the ABC network, also known as “AFV.” Rebecca oversees the AFV Digital team in the production of all digital content across online platforms including Donohue produces,